A no BS lead generation agency...

Gaining a few customers over random relationships is not a scalable business model.

We are on a mission to make B2B sales much more repeatable and scalable for faster growth.

Who We Are

In 2010 we saw a market need for scalable, high skill B2B sales that produces predictable revenue in the German speaking market.

Since then, we constantly study how the world’s fastest growing tech companies initially scaled their business. We take their best sales development practices, combine them wisely, and adapt them to the specifics of the German speaking market. 

Today, we believe that our own vehicle is now among the most sophisticated enterprise lead generation machines found anywhere in West-Central Europe.

“We are seasoned sellers who use modern marketing tools”

Martin Weiss, Co-founder

Martin is a lead generation nerd who follows and implements the latest alternative approaches and adapts them to European enterprise B2B.

Before he co-founded BizXpand in 2010, he worked for several international software and IT services companies always in the role of a revenue carrying Sales Manager for the DACH region.

He has a technical background and worked in his first jobs as Hardware and Software Developer and later as Engineering Manager.

Martin was born in Austria, is a native German speaker and lives with his family in Vienna.

Matt Mayfield, Co-founder

Matt is an expert at quickly learning about new industries and finding unique methods to enter new market segments. He is a regular startup mentor, board member, and sales operations advisor outside of BizXpand.

Before co-founding BizXpand (and during much of the early years of BizXpand), he worked as a sales executive or sales operations manager in both Europe and the US. In his early years, he was an engineering manager, marketing manager, and business unit manager of various global industrial and technology companies.

US born Matt resides with his family in Ljubljana, Slovenia.

Frequently Asked Questions

We book meetings for international software, SaaS, and IT services companies that want to gain more customers in the German speaking markets and beyond.

Both! Our tactics are ideal to sell high-ticket offers. Characteristics of “high ticket” are:

  • consultative selling
  • multi-touch
  • several decision makers/influencers
  • longer sales cycles, no transactional sales
  • higher customer lifetime value (CLV > €30k)
  • mid size to large enterprises

We use a value-based sales approach. Companies buy from our clients because of the product value and not because of the personal relationships we have.

That’s why we can sell to the HR Manager in large enterprises but also to the Innovation Manager in insurance companies.

We start in DACH (we best understand the German speaking countries), then we expand our services to other countries in Europe.

A sales qualified lead (SQL) is defined as a scheduled and confirmed call with decision makers or decision influencers within the target market that are interested in a conversation with you to learn more about the offer – a.k.a. “QMA – qualified meeting attended

In the OUTBOUND LEADS plan, we reach out to 100* new leads per week, this shall result into 4-8 SQLs per month. This is around 72 additional highly qualified calls, demos and meetings with potential new clients per year – directly in your calendar.

*) Volume can be increased to multiples of 100.

A  success-only based model works well for:

  • Low-ticket offers
  • Very short sales cycles
  • Established brands
  • Established markets and market position
  • More transactional sales
  • Less experienced sales staff needed


We tend to work for companies that meet these criteria:

  • High-ticket offers
  • Need new customer acquisition (as they’re in a new market)
  • Longer sales cycles
  • Brands need to be developed
  • Products need to be differentiated and messages need to be developed and market tested
  • Complexity of new market
  • Experienced business developers required


In these contexts, success-only or commission-only is not such a good idea. 😉   We always charge a retainer and a success fee such as bonus per SQL and commission on revenue.

1. We don’t expect that you have a perfect value proposition ready to go, but ideally you have some good ideas or a proven product-value-fit. Don’t worry, we will develop all that together in the onboarding workshop.

2. You need to have an account executive role to be able to convert the SQLs into sales opportunities and customers (discover the account, explore other decision makers and decision influencers and move them down the sales funnel).

Outbound lead generation is all about generating an uninterrupted and repeatable flow of qualified sales leads and meetings, independent of all the other mostly time-limited marketing campaigns and sales experiments.

Outbound lead generation is also used to objectively test new market segments (geographically, industry, size).

Outbound lead generation shall not be used to quickly find just one new customer. Referrals and relationships work faster here.

After the initial 3 months, OUTBOUND LEADS can be cancelled monthly. No strings attached.

Selected Clients