Lead Generation
Sales leads debunked: The 3 types of sales leads
We all hear sales people say: “This call was not a qualified sales lead!” Ok, let me try to clarify the 3 different types of B2B sales leads and why there is no one-fits-all:
We all hear sales people say: “This call was not a qualified sales lead!” Ok, let me try to clarify the 3 different types of B2B sales leads and why there is no one-fits-all:
Here’s an excellent podcast with Matt Mayfield, co-founder of Bizxpand about outbound lead generation and his tipps & tricks to figure out the recipe that works.
“Kaltakquise, gibts das noch?” Vor 2 Monaten stellte unser Kunde einen neuen Vertriebsleiter für Deutschland ein. Als wir einander vorgestellt wurden, hat er gemeint “Herr Weiss, ich habe schon einiges über die erfolgreiche Zusammenarbeit gehört aber ich muss zugeben, dass ich sehr verblüfft war, als ich erfahren habe, dass BizXpand
Anyone can send emails and post on LinkedIn. In this article, Matt Mayfield discusses some great Outbound Techniques – Outside of BizXpand, I am personally consulting several US companies with their own internal SDR (Sales Development Reps) focused on US customers. For these companies, the value of single lead can
You might have heard about BizXpand’s founders Matt Mayfield and Martin Weiss but there are 6 more great team players. Once in a while we go out for pizza & beer. Take a look at the pictures from our last team meeting in March 2022.
Outbound lead generation in B2B SaaS and Services has many aspects (cold email, LinkedIn, cold calling, multichannel, …) but the most important aspects are common to all outbound sales activities:
We reviewed all our mature client campaign performance in 2021. Results were consistent with previous years, but this year we did a big more analysis and discovered some surprises: What drives conversion in sales lead generation We continued to use a variation of our 2020 multi-channel (LinkedIn and email)
[This article is the updated version of the original 2020 article.] Outbound lead generation is no longer about cold calling -> meeting -> negotiating and closing. It’s about providing chunks of value, one after the other. One-on-One and not One-to-Many. In 2020, COVID fundamentally collapsed the way most of us
Have you heard of Product Market Fit? Truth be told, sometimes you may think that this term is something seen in some business school class or when pitching for your next funding round. But, it’s more than that and in fact more useful than you might think, it may be
Outside of BizXpand, I do work with US based SaaS companies with their Lead and Sales systems. It is no secret that nearly all techniques used at BizXpand have their origins from the amazing innovation in Silicon Valley style SaaS demand generation teams. However, not all techniques transfer. Most need
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