German Market
What German business values do you need to understand?
The German market is obviously different from other major economic markets globally, but how exactly?
The German market is obviously different from other major economic markets globally, but how exactly?
We’ve talked before about channel sales not being great for new markets. That can vary a little bit by industry, but in general channel partners have a great reach but are best for high-volume, low-margin business. Complex solutions really isn’t something you want channel for. Within this discussion is a
There is some belief that Germany is already in an industrial recession, and that it might continue as a full-blown recession or a downturn into 2020. There are all sorts of different theories on how this might play out, such as “Fight the recession with spending” or “Double down on
We’ve written before about how blogging is a good lead generation tool, and it definitely is. But you also need to look at this chart: That’s the amount of content posted on WordPress from 2006 until May 2015. In May 2015, it was up to 58 million posts per month
“Marketers are from Venus and salespeople are from Mars,” according to a popular HubSpot article. For example – in that same study – 40 percent of marketers admitted not knowing what a sales-qualified lead is, and 59 percent of marketers noted they have no formal agreement with sales in terms of
Europe’s largest national economy is (somewhat obviously) Germany, which is fourth globally in nominal GDP. (Behind the United States, China, and Japan.) Germany’s economic output is even more relevant because it has about 80M residents, whereas the U.S. has over 300M, China has over 1 billion, and Japan has about
We talk a lot about expectations in business, but in reality we seem to almost talk around them. Everyone claims they want the best or can deliver the best, but obviously that’s impossible in reality. There is one best sales team, and one best marketing team — and while others
Here’s a stat to blow your hair back: There are over 700 million active websites in the world, give or take. Of those, 72% fail to “consistently engage users or drive conversions.” At the same time, there’s close to 2 million different apps right now; 200 of those 2 million
We hold these truths to be self-evident: There are great products, and great markets, but is the market always ready for the product? Absolutely not. In fact, we have a personal business story about just this topic.
“Blogging” can feel like an old-school concept. Isn’t that something people did in 2006? And it can feel disconnected to sales — after all, there are lots of sales blogs and sales LinkedIn/social posts, and most of them sound like bullshit. Wouldn’t you rather focus on a calling/emailing/meeting strategy to
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