B2B Sales Blog

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2022 Campaign List
Lead Generation

2022: All BizXpand Campaign Metrics

BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe (multichannel outreach on LinkedIn and Email, 7 touch points over 33 days), all clients represent a high ticket tech & IT offering, and all prospects are focused on German speaking markets and overall Europe. As

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Lead Generation

2022 Data Analysis around Outbound Lead Generation

The data science team at BizXpand has been hard at work over the winter holidays to analyze the cumulative 2022 outbound lead generation campaign data. As a reminder, BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe, all companies represent tech & IT, all

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Binomial Probability
Lead Generation

TL;DR Nerdy Math About Leadgen Outcome Predictions

At BizXpand, our sequences span 33 days and success is the high bar of a full 1:1 meeting between a qualified prospect and a salesperson. This means there is a lot of time from campaign launch until we can assess outcomes. How long? The TL;DR answer is 200 to 400

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Discovery Call
Go To Market

The Power of Discovery Calls

Apart from generating leads and revenue, outbound campaigns are potentially great at giving definitive answers to a sales question: “Do customers who match XXX characteristic have an interest in fixing YYY?”  This learning even works when the campaign is an economic failure.

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manufacturing
B2B Sales

EU Manufacturing Has Changed How They Buy

We work with a number of industries in the German speaking market.  None has changed more strongly and more times than manufacturing.  In fact, our 2021 analysis had Manufacturing as our most productive industry segment and good chance it will be our 2022 winner as well. What is going on? 

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Outbound 2022
Lead Generation

State of Outbound Leadgeneration

As everyone returns from holiday, I thought it might be useful to talk about how outbound lead generation is working this year. Here are some highlights when reviewing the data and comparing to previous years.

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OUR SERVICE

Outbound B2B Lead Generation in DACH