Here’s an excellent podcast with Matt Mayfield, co-founder of Bizxpand about outbound lead generation and his tipps & tricks to figure out the recipe that works.
“Kaltakquise, gibts das noch?” Vor 2 Monaten stellte unser Kunde einen neuen Vertriebsleiter für Deutschland ein. Als wir einander vorgestellt wurden, hat er gemeint “Herr Weiss, ich habe schon einiges über die erfolgreiche Zusammenarbeit gehört aber ich muss zugeben, dass ich sehr verblüfft war, als ich erfahren habe, dass BizXpand
Anyone can send emails and post on LinkedIn. In this article, Matt Mayfield discusses some great Outbound Techniques – Outside of BizXpand, I am personally consulting several US companies with their own internal SDR (Sales Development Reps) focused on US customers. For these companies, the value of single lead can
Outbound lead generation in B2B SaaS and Services has many aspects (cold email, LinkedIn, cold calling, multichannel, …) but the most important aspects are common to all outbound sales activities:
We reviewed all our mature client campaign performance in 2021. Results were consistent with previous years, but this year we did a big more analysis and discovered some surprises: What drives conversion in sales lead generation We continued to use a variation of our 2020 multi-channel (LinkedIn and email)
[This article is the updated version of the original 2020 article.] Outbound lead generation is no longer about cold calling -> meeting -> negotiating and closing. It’s about providing chunks of value, one after the other. One-on-One and not One-to-Many. In 2020, COVID fundamentally collapsed the way most of us