B2B Sales Blog

Each article is 100% of what we believe in, what we stand for and what we do every day to help our clients.

Outbound Techniques
Lead Generation

Great Outbound Techniques that BizXpand does NOT use

Anyone can send emails and post on LinkedIn. In this article, Matt Mayfield discusses some great Outbound Techniques – Outside of BizXpand, I am personally consulting several US companies with their own internal SDR (Sales Development Reps) focused on US customers. For these companies, the value of single lead can

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Lead Generation

People Behind BizXpand

You might have heard about BizXpand’s founders Matt Mayfield and Martin Weiss but there are 6 more great team players. Once in a while we go out for pizza & beer. Take a look at the pictures from our last team meeting in March 2022.    

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Process Analysis
Lead Generation

Sales lead generation – what we learned last year

We reviewed all our mature client campaign performance in 2021. Results were consistent with previous years, but this year we did a big more analysis and discovered some surprises:   What drives conversion in sales lead generation We continued to use a variation of our 2020 multi-channel (LinkedIn and email)

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German Market

6 Tips for Adapting your Outbound Technique from USA to Germany

Outside of BizXpand, I do work with US based SaaS companies with their Lead and Sales systems.  It is no secret that nearly all techniques used at BizXpand have their origins from the amazing innovation in Silicon Valley style SaaS demand generation teams.  However, not all techniques transfer.  Most need

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outbound lead
Lead Generation

Outbound Lead and Inbound Lead: What happens to a Salesperson?

One of our specialties at BizXpand is helping companies make the transition to outbound.  That means prior to working with us, their leads typically come from referral, relationships, or inbound visits to their website. While systematic outbound has some amazing properties (predictable, cost effective, and strong ideal customer profile match),

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early stage saas
Lead Generation

How to really grow an early stage SaaS

The Problem for Early Stage SaaS For an early stage SaaS, sales leads are driven by relationships and inbound discovery. This means customers are usually diverse and scalability is slow and complex. Other techniques (especially digital marketing with a content strategy) require highly focused and validated audience-value-message fit. How to

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Lead Generation & Sales DACH

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