Great Outbound Lead Generation is all about providing small chunks of value to people who personally benefit from it. The rest is experience and a bit of technology.
BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe (multichannel outreach on LinkedIn and Email, 7 touch points over 33 days), all clients represent a high ticket tech & IT offering, and all prospects are focused on German speaking markets and overall Europe. As
The data science team at BizXpand has been hard at work over the winter holidays to analyze the cumulative 2022 outbound lead generation campaign data. As a reminder, BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe, all companies represent tech & IT, all
At BizXpand, our sequences span 33 days and success is the high bar of a full 1:1 meeting between a qualified prospect and a salesperson. This means there is a lot of time from campaign launch until we can assess outcomes. How long? The TL;DR answer is 200 to 400
Apart from generating leads and revenue, outbound campaigns are potentially great at giving definitive answers to a sales question: “Do customers who match XXX characteristic have an interest in fixing YYY?” This learning even works when the campaign is an economic failure.
We work with a number of industries in the German speaking market. None has changed more strongly and more times than manufacturing. In fact, our 2021 analysis had Manufacturing as our most productive industry segment and good chance it will be our 2022 winner as well. What is going on?
As everyone returns from holiday, I thought it might be useful to talk about how outbound lead generation is working this year. Here are some highlights when reviewing the data and comparing to previous years.
In another post we wrote about the The 3 Types Of Sales Leads. The article picked up and created some discussions on social media – here’s the TL;DR version of it. 😉
We all hear sales people say: “This call was not a qualified sales lead!” Ok, let me try to clarify the 3 different types of B2B sales leads and why there is no one-fits-all:
Here’s an excellent podcast with Matt Mayfield, co-founder of Bizxpand about outbound lead generation and his tipps & tricks to figure out the recipe that works.
We bring matching B2B customers from Germany, Austria and Switzerland to international SaaS, software, and IT services companies.
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