B2B Sales Blog

Each article is 100% of what we believe in, what we stand for and what we do every day to help our clients.

lead generation
Lead Generation

Is your product keeping you from systematic lead generation?

Systematic lead generation is the key to predictable revenue.  When you have a reliable supply of leads, you can choose the right prospects.  This makes sales more efficient, delivering value easier, and ultimately more margin.  Rinse, wash, repeat and you have a turbocharged company.   The reverse is also true. 

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exporting business
Go To Market

Exporting business? 10 Questions To Get This Done Right

Exporting business? When you want to successfully expand your business to other geographies or segments you have to find answers to these questions: What is the ideal market segment for exporting my business? Who are the decision makers, decision influencers? What are their personal problems, needs and desired end results?

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covid-19
B2B Sales

3 things in sales what we learned in COVID

No, I will not talk about the endless possibilities of remote working and WFH. We all had to do that and for some it worked better than for others – it really depends on your individual situation at home. I want to show you 3 real things our clients faced

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Qualification Discovery Calls
B2B Sales

Qualification/discovery calls in times of COVID

We’ve had “qualification calls” — or “discovery calls” — in sales almost as long as we’ve had phones. And still, most people seem to not understand the full breadth of how it actually works. It’s tricky — especially when discovery/qualification call happen online over Zoom — and you don’t want

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EPO
B2B Sales

Do you have an Entry Point Offer?

Let’s say your product is a $125,000 software or service, or a $4,000 monthly retainer. That’s what you want you prospects to buy from you, right? Even though you’ve outlined the sales and marketing speak, it’s still a very high wall for most of your leads and prospects to be

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B2B-lead-generation
Lead Generation

Four Reasons Why Lead Generation Does Not Work

Very obvious statement to open: to grow a business, you need a pipeline. To have a pipeline, you need leads. Hopefully none of that was new information for anyone reading this. That’s the core/crux of sales. But despite the importance of leads, a lot of companies do struggle with lead

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website leads
Lead Generation

How to drive leads with your website

We’ve reached an interesting spot with website development. There are literally millions of people who can help you with design, layout, content, UX, SEO, etc. Many of them can be found on platforms like Upwork and Fiverr for not that much money. The resources are all there. There are probably

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SaaS
German Market

Want to sell SaaS to the German B2B market?

The German B2B market for high ticket SaaS is tricky, but if you nail it, it can be very profitable for you and your company. It’s tricky because German buyers are generally very skeptical, even in SaaS (=Cloud) sales plays. That means they tend to expect a personal demo or

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Serengeti Ltd.
B2B Sales

Case study: Serengeti – from Go-To-Market to Predictable Revenue

With over 10 years of experience, Croatia-based Serengeti Ltd. has been developing custom software applications for product vendors and device manufacturers in Western Europe.   The Challenge In 2013, Serengeti faced the problem that their relationships and referrals from existing networks didn’t bring enough business to substantially grow the team

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Our Services

Lead Generation & Sales DACH

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