Can we position what we do in a way that is relevant to a problem someone is having right now? Do we know what our customers are facing in these uncertain times? Operational eats strategy for breakfast If you have a very strategic product, solution or service and you
We’re all aware about the negative aspects and consequences of the corona virus. I’m an optimistic person and actually it didn’t take me that long to find also 3 very positive aspects of the situation, we’re currently in. Remote-work works – nearshoring works Myths like “working from home doesn’t
Your business planning process is important. Think about it like this: if you’re an entrepreneur (or an intrapreneur), how do you successfully get your product onto the open market? It’s through a process. All the great company stories — and individuals — have one. (And yes, many times the first part of
“All type of companies can benefit from our offering. Actually we can work for all of them!” Oftentimes, entrepreneurs can worry that focusing on a niche market means they are aiming too low or trying to be too small. That’s actually not the case. It’s opposite. Let’s look at this
If you’re never heard the term “nearshoring,” it’s the process of getting work done in neighboring countries instead of your own. Usually this refers to software development. A big problem in DACH is a tech skills gap. By some estimates, DACH is about negative-1 million on the tech/IT roles it needs to be successful
Sales is the major function of almost all businesses; oftentimes it’s the primary revenue-generating function. But yet, more and more companies outsource sales. Why? Is this a good strategy? Does it lead to an increase in sales?
There is often a belief that content marketing, which is normally associated with inbound sales and marketing efforts, doesn’t work with outbound sales. That’s actually not true — and thinking that is a mistake for your business. Content marketing is about educating people (ideally). A lot of times people do
Look at me there in 2010. I’m actually engaged in the discussion, I swear! Here’s the backstory, which begins the origin story of BizXpand: almost 10 years ago, in spring 2010, I was invited to a panel discussion about “Doing Business In Austria.” The panel discussion was in Ljubljana (Slovenia),
10 to 12 years ago A decade ago even average sales guys got enough calls, meetings and demos to fill their pipeline. Conversion rate after the first discovery/qualification was often an issue. A bad fit or no sales opportunity was the result of such calls in most cases. We were
We all have our office phone numbers on our websites, right? We hope someone studies our well written website, qualifies themself and picks up the phone to discuss it further with our sales reps over the phone. Ideal, right? The right CTA? I’m asking the question if giving a phone
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