B2B Sales Blog

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Go To Market

The Difference between Value and Relevance in Sales

Buying Is About Losing The Status Quo but how to move them along the buyer journey? There are three situations in any sale: Situation A: The customer buys from your competitor Situation B: The customer buys from you Situation C: The customer does nothing, so basically stays with their current

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Outbound Sales
B2B Sales

New Outbound sales is about relationships

I hear you say: “Inbound sales should be about relationships. It should be about educating prospects and leads and getting into conversations.” The problem is, it’s often about tricks. “Give me your email address and I promise 29,992% growth in six months!” You give your e-mail address. You get a

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Business Outsourcing
Outsource Sales

Will the outsourcing market grow or shrink in 2020?

As 2019 wrapped up, we had a couple of different client conversations that were, admittedly, all over the map. Some clients were excited for another year of outsourced sales and lead generation work, and some were reluctant. This does happen every year and people’s attitudes change based on the needs

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Outsource Sales

The inherent biases of in-house sales hiring

As you start scaling up a business, and are looking for repeated sales — or retainers, big deals, whatever play you are after — one of the main questions is always: Do you start hiring salespeople full-time, in-house … or do you outsource at first and then maybe bring some

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B2B Sales

2020 B2B Sales Methods

I was putting together an unstructured list of different ways how to most-likely gain new B2B customers in 2020. They vary a lot when it comes to effectiveness and efficiency. When I say B2B, I’m referring to high-ticket, multi-touch, consultative selling tactics with long sales cycles. There’s no one-fits-all channel.

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Outsource Sales

Some sales thought leaders to follow

We’re not always entirely that excited by thought leadership — in general if someone is posting 10 times a day about sales, and each of those posts takes about six minutes or so to compose (often it takes longer than that), that also means there’s an hour per day that

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Outsource Sales

What do we think technology will do to sales, ultimately?

The thing is: we honestly do not know for sure. Go back to 2000. Google was only four years old. Salesforce had only been founded the year before (February 1999). Hubspot was five years away and the iPhone was about seven years away. The first open-source CRM wouldn’t be developed

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