Let’s say you’re a U.S. company looking to expand your business. Germany’s a big fish. It has its own problems, yes — all countries do — but let’s face it: with Brexit and its repercussions, London is no longer your best play in Europe. If you want to work the
When sales guys ask me about the phone and the role of the phone now, this is what I always say: the phone actually can be turbo-charged as a sales engine, but not because of anything to do with cold calling people. It gets turbo-charged by email.
Here’s a big question in any industry, and any sales context: should you invest more in people, or tools?
Brexit was a major global economic shift not just for Europe. At the time, we couldn’t believe it was happening — and then we all had a good laugh about people Googling “what is EU?” that night — but when the dust settled, it was very real. We don’t know
I have nothing to do with selling flowers, but I like to Google around topics related to outsourced sales. I came across this article on outsourcing along the flower supply chain and sales, and while it’s maybe a little bit odd to spend some of my day reading about flower
Sometimes I get asked why, if I work in outbound sales, I also do content marketing. For example, I have a blog (you’re reading it now) and I have an e-mail newsletter (you might read that too), and those are sometimes things that outbound sales specialists don’t do. What gives?
Sometimes, entrepreneurs can worry that focusing on a niche market means they are aiming too low or trying to be too small. That’s actually not the case. It’s opposite. Let’s look at this from a few different perspectives. A niche market allows you to understand dominate in one area, focusing
Sales is the major function of almost all businesses; oftentimes it’s the primary revenue-generating function. But yet, more and more companies outsource sales. Why? Is this a good strategy? Does it lead to an increase in sales? Why do companies usually try sales outsourcing? There are a few different reasons, and
And what’s your sales approach? For sales reps and principals, there is a big battle in terms of sales approach. Let me set this one up for you. Some salespeople are commission-only (not all, but some). In those situations, they need to be proactive at getting leads, nurturing leads, and
Your business planning process is important. Think about it like this: if you’re an entrepreneur (or an intrapreneur), how do you successfully get your product onto the open market? It’s through a process. All the great company stories — and individuals — have one. (And yes, many times the first part of
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