B2B Sales Blog

Each article is 100% of what we believe in, what we stand for and what we do every day to help our clients.

Content Marketing Outbound Sales
B2B Sales

Content marketing does work for outbound sales

There is sometimes a belief that content marketing, which is normally associated with inbound sales and marketing efforts, doesn’t work with outbound sales. That’s actually not true — and thinking that is a mistake for your business. Content marketing is about educating people (ideally). A lot of times people do

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Global Business Hub is Vienna
German Market

Global business: 6 reasons Vienna is a hub

Last week, we wrote a post about the secret sauce to winning the German sales market. In short: use Austria as a test market. It’s smaller, it’s technologically-advanced and cosmopolitan, and it’s German-speaking. Most approaches that work in Austria work in Germany, although Germany can make you a lot more

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Outbound Sales
B2B Sales

Outbound sales is sexy again

For much of the last half-decade, it felt like outbound sales (“traditional” sales) was dying and inbound sales (content-driven) was replacing it. At the end of 2015, people were writing articles about how inbound killed the cold call — the cold call is a staple of outbound sales — and

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Sales specialization: How to scale your business

Traditional sales, thought of in a relationship-building context, usually involves one sales rep getting a “lead,” nurturing that lead into a paying client/customer, and then continuing along with that person, who is now probably slugged as an “account.” (This all varies by organization in terms of the words people use.)

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B2B Sales

My 3 favorite books about Modern Enterprise Sales

Let me share with you my 3 favorite books that inspired and thought me about Modern Enterprise Sales. If you need fresh inspiration read them in that order: Aaron Ross “Predictable Revenue”, Matthew Dixon “The Challenger Sale” and Mark Roberge “The Sales Acceleration Formula”.

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sales metrics
B2B Sales

20 Sales Metrics for Outbound Enterprise Sales

Conventional wisdom holds that revenue-per-sales-rep is the one and only sales metrics that ultimately matters in sales management. Partially true but sales process optimisation is all about identifying key strengths and coalescing the sales team into an efficient and scalable sales machine.

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