There is sometimes a belief that content marketing, which is normally associated with inbound sales and marketing efforts, doesn’t work with outbound sales. That’s actually not true — and thinking that is a mistake for your business. Content marketing is about educating people (ideally). A lot of times people do
Last week, we wrote a post about the secret sauce to winning the German sales market. In short: use Austria as a test market. It’s smaller, it’s technologically-advanced and cosmopolitan, and it’s German-speaking. Most approaches that work in Austria work in Germany, although Germany can make you a lot more
For much of the last half-decade, it felt like outbound sales (“traditional” sales) was dying and inbound sales (content-driven) was replacing it. At the end of 2015, people were writing articles about how inbound killed the cold call — the cold call is a staple of outbound sales — and
Traditional sales, thought of in a relationship-building context, usually involves one sales rep getting a “lead,” nurturing that lead into a paying client/customer, and then continuing along with that person, who is now probably slugged as an “account.” (This all varies by organization in terms of the words people use.)
Let me share with you my 3 favorite books that inspired and thought me about Modern Enterprise Sales. If you need fresh inspiration read them in that order: Aaron Ross “Predictable Revenue”, Matthew Dixon “The Challenger Sale” and Mark Roberge “The Sales Acceleration Formula”.
Conventional wisdom holds that revenue-per-sales-rep is the one and only sales metrics that ultimately matters in sales management. Partially true but sales process optimisation is all about identifying key strengths and coalescing the sales team into an efficient and scalable sales machine.
BIZ:XPAND participates GoingGlobal Conference. Drop us a line if you want to meet. 11-12 May 2016, London
I’m in B2B Sales for the past 15 years. I was always sure that a successful salesman has to personally carry a sales lead “from the first cold call to closing the deal” – I was so wrong…
COLUMBUS, Ohio — VIENNA, Austria (May 11, 2015) Sequent, a Human Resource Outsourcing and Consulting firm in Columbus, OH, announces a new alliance with High Tech consulting firm BizXpand located in Vienna, Austria.
5 Years ago on April 1st 2010 bizXpand was born – take a look at our first website:
We bring matching B2B customers from Germany, Austria and Switzerland to international SaaS, software, and IT services companies. Faster. Repeatable. Affordable.
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