In the age of the Internet, it could be argued that there is less of a need for companies that expand internationally to establish a physical presence in new countries simply to establish access to and to service a new and larger customer base. However, the reality is that people
Marc Andreessen (of A16Z fame) created a Manifesto for the changing of News media with a recent blog post For me, the key sentence was : “Distribution is going from locked down to completely open, anyone can create and distribute. There is no monetary premium for control of distribution.”
In my past I’ve seen businesses based in other countries that wanted to enter the German speaking markets (aka D-A-CH). The risks, efforts and cost where prohibitive for start-ups and smaller companies. But, that is simply not the case anymore.
Your offering creates value for a customer when the benefits outweigh the costs. My thoughts on Value Proposition any why it is important for business owners and sales managers.