“Blogging” can feel like an old-school concept. Isn’t that something people did in 2006? And it can feel disconnected to sales — after all, there are lots of sales blogs and sales LinkedIn/social posts, and most of them sound like bullshit. Wouldn’t you rather focus on a calling/emailing/meeting strategy to
What do you need to know about email marketing, or at the very least sending emails to prospects, in the “GDPR Era?” Before we get started on this: here’s a look at GDPR slightly past its one-year anniversary in Germany, and here’s a quick look at using voicemail, texting, and
In 2014 we stopped cold calling and introduced Cold Emailing. With that we significantly increased the business. Today we maintain a 50% response rate and have more fun at work.
By now, most people realize the inherent value of outsourcing aspects of your business: You can give it to people with real expertise in that area. It’s often cheaper and more flexible than hiring for those roles. (If you hire someone and it doesn’t work out, that can be more
There are about six million different approaches to lead generation. Probably 97 percent of them will never work, although companies keep trying them. At its heart, lead generation is about conveying trust and value to someone who isn’t a customer yet. They are still a “lead,” and they might be
Here’s a question you should probably be asking every day, and potentially haven’t sat down and thought about in years: What makes a good salesperson? What should you be looking for? There are lists about this all over the Internet, and if you threw a rock onto LinkedIn or other
The “ladder” we talk about most with work is the career ladder. That’s no doubt important, but that ladder has become less and less relevant in recent years as people job-hop more to get better salaries, startups are founded all the time, etc. Now the “ladder” you want to focus