We talk a lot about expectations in business, but in reality we seem to almost talk around them. Everyone claims they want the best or can deliver the best, but obviously that’s impossible in reality. There is one best sales team, and one best marketing team — and while others
Here’s a stat to blow your hair back: There are over 700 million active websites in the world, give or take. Of those, 72% fail to “consistently engage users or drive conversions.” At the same time, there’s close to 2 million different apps right now; 200 of those 2 million
We hold these truths to be self-evident: There are great products, and great markets, but is the market always ready for the product? Absolutely not. In fact, we have a personal business story about just this topic.
“Blogging” can feel like an old-school concept. Isn’t that something people did in 2006? And it can feel disconnected to sales — after all, there are lots of sales blogs and sales LinkedIn/social posts, and most of them sound like bullshit. Wouldn’t you rather focus on a calling/emailing/meeting strategy to
What do you need to know about email marketing, or at the very least sending emails to prospects, in the “GDPR Era?” Before we get started on this: here’s a look at GDPR slightly past its one-year anniversary in Germany, and here’s a quick look at using voicemail, texting, and
In 2014 we stopped cold calling and introduced Cold Emailing. With that we significantly increased the business. Today we maintain a 50% response rate and have more fun at work.
By now, most people realize the inherent value of outsourcing aspects of your business: You can give it to people with real expertise in that area. It’s often cheaper and more flexible than hiring for those roles. (If you hire someone and it doesn’t work out, that can be more
There are about six million different approaches to lead generation. Probably 97 percent of them will never work, although companies keep trying them. At its heart, lead generation is about conveying trust and value to someone who isn’t a customer yet. They are still a “lead,” and they might be
Here’s a question you should probably be asking every day, and potentially haven’t sat down and thought about in years: What makes a good salesperson? What should you be looking for? There are lists about this all over the Internet, and if you threw a rock onto LinkedIn or other
GDPR went into effect in Germany in late May 2018. We just passed the one year mark. What have we learned?
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