If you want to grow a business, what do you typically need to do? Basic ways: Increase revenue from core products/services Enter new markets or verticals The first one is hard because at a certain point, unless you’re asking people to repurchase every year (Bloomberg terminals, etc.), there’s a saturation
Companies often spend a mint on lead generation, and that makes sense. The old adage is about “if you’re not growing, you’re dying.” Well, you can’t grow without leads, right? So lead generation is obviously going to be pretty important. None of this is rocket science just yet. A few
We tend to talk a lot about brand, and the power of brand, and we can recall notable brands and their logos very easily. Apple is a major example. NIKE is another one. Google, etc. We all know the “big players” branding-wise. But there’s also a case to be made
Martin works a lot with international B2B services companies in the software and IT space that want to enter the DACH market (Germany, Austria, Switzerland). One issue that comes up a lot is this idea of “don’t compete with locals.” For example, a German IT services company (prospect) to an
Consider this, from some recent research on content marketing: Consider: blog output by brands has increased over 800% in the past five years but organic social share of blogs has decreased by 89% and about 5% of content gets 90% of engagement. An estimated 70% of the content generated by Marketing
We all remember the song “The Best” originally recorded by Bonnie Tyler but made famous by Tina Turner in 1989: You’re simply the best Better than all the rest Better than anyone Anyone I ever met Sure, to be the best is what we want to hear
Entering new markets (customer segments or geographical) is not easy and requires preparation. Here’s our thoughts about the German market specifics.
Europe’s largest national economy is (somewhat obviously) Germany, which is fourth globally in nominal GDP. (Behind the United States, China, and Japan. Germany’s economic output is even more relevant because it has about 80M residents, whereas the U.S. has over 300M, China has over 1 billion, and Japan has about
The German B2B market for SaaS is tricky, but if you nail it, it can be very profitable for you and your firm. It’s tricky because German buyers are generally very skeptical, even in SaaS sales plays. That means they tend to expect a personal demo or face-to-face meeting, and
2018 was the beginning of the final arc of the process where small businesses (SMBs) are increasingly having the chance to sell like the big enterprise players. We don’t necessarily mean that SMBs will become $50B companies in the next year or two — they wouldn’t be SMBs anymore! —
We bring matching B2B customers from Germany, Austria and Switzerland to international software and services companies.
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