B2B Sales Blog

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B2B Sales

Today’s priority: Re-positioning!

Can we position what we do in a way that is relevant to a problem someone is having right now? Do we know what our customers are facing in these uncertain times?   Operational eats strategy for breakfast If you have a very strategic product, solution or service and you

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content marketing
B2B Sales

Outbound Sales Needs Content Marketing

There is often a belief that content marketing, which is normally associated with inbound sales and marketing efforts, doesn’t work with outbound sales. That’s actually not true — and thinking that is a mistake for your business. Content marketing is about educating people (ideally). A lot of times people do

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Outbound Sales
B2B Sales

New Outbound sales is about relationships

I hear you say: “Inbound sales should be about relationships. It should be about educating prospects and leads and getting into conversations.” The problem is, it’s often about tricks. “Give me your email address and I promise 29,992% growth in six months!” You give your e-mail address. You get a

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B2B Sales

2020 B2B Sales Methods

I was putting together an unstructured list of different ways how to most-likely gain new B2B customers in 2020. They vary a lot when it comes to effectiveness and efficiency. When I say B2B, I’m referring to high-ticket, multi-touch, consultative selling tactics with long sales cycles. There’s no one-fits-all channel.

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B2B Sales

You actually need LESS success stories in sales

We’ve written before about how blogging is a good lead generation tool, and it definitely is. But you also need to look at this chart: That’s the amount of content posted on WordPress from 2006 until May 2015. In May 2015, it was up to 58 million posts per month

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B2B Sales

What is your CTA?

Here’s a stat to blow your hair back: There are over 700 million active websites in the world, give or take. Of those, 72% fail to “consistently engage users or drive conversions.” At the same time, there’s close to 2 million different apps right now; 200 of those 2 million

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