Can we position what we do in a way that is relevant to a problem someone is having right now? Do we know what our customers are facing in these uncertain times? Operational eats strategy for breakfast If you have a very strategic product, solution or service and you
There is often a belief that content marketing, which is normally associated with inbound sales and marketing efforts, doesn’t work with outbound sales. That’s actually not true — and thinking that is a mistake for your business. Content marketing is about educating people (ideally). A lot of times people do
I hear you say: “Inbound sales should be about relationships. It should be about educating prospects and leads and getting into conversations.” The problem is, it’s often about tricks. “Give me your email address and I promise 29,992% growth in six months!” You give your e-mail address. You get a
We do this every year: try to predict what will happen in an industry/space next year. 2019 is specifically a big one because 2020 ushers in a new decade, so if we want to get crazy, we can talk about what’s going to happen in a full decade, even though
I was putting together an unstructured list of different ways how to most-likely gain new B2B customers in 2020. They vary a lot when it comes to effectiveness and efficiency. When I say B2B, I’m referring to high-ticket, multi-touch, consultative selling tactics with long sales cycles. There’s no one-fits-all channel.
We do lead generation in the complex, high-ticket B2B tech space. A year back I had an argument with a (former) client. The Sales Manager called me after his first meeting we arranged for him and complained that this meeting was a total waste of his precious time. So, what
We’ve covered this topic a bit before, but wanted to refresh the idea. Actually, one of our colleagues just got a call about a sales job in the United States. They were offering $36,000 base to start for 90 days training, with an increase to $45,000 after the 90 days
We all know the big buckets of why salespeople lose customers and clients, but it’s still worth going through it — and then talking about how to respond to lost deals.
We’ve written before about how blogging is a good lead generation tool, and it definitely is. But you also need to look at this chart: That’s the amount of content posted on WordPress from 2006 until May 2015. In May 2015, it was up to 58 million posts per month
Here’s a stat to blow your hair back: There are over 700 million active websites in the world, give or take. Of those, 72% fail to “consistently engage users or drive conversions.” At the same time, there’s close to 2 million different apps right now; 200 of those 2 million
We bring matching B2B customers from Germany, Austria and Switzerland to international SaaS, software, and IT services companies.
© BizXpand | Imprint & Privacy Policy