German Market
What German business values do you need to understand?
The German market is obviously different from other major economic markets globally, but how exactly?
The German market is obviously different from other major economic markets globally, but how exactly?
There is some belief that Germany is already in an industrial recession, and that it might continue as a full-blown recession or a downturn into 2020. There are all sorts of different theories on how this might play out, such as “Fight the recession with spending” or “Double down on
Europe’s largest national economy is (somewhat obviously) Germany, which is fourth globally in nominal GDP. (Behind the United States, China, and Japan.) Germany’s economic output is even more relevant because it has about 80M residents, whereas the U.S. has over 300M, China has over 1 billion, and Japan has about
GDPR went into effect in Germany in late May 2018. We just passed the one year mark. What have we learned?
So: you see the German market as potentially lucrative to enter, because it is. You’ve been starting to strategize and figure out the “secret sauce” to winning DACH business when a really basic question hits you, seemingly too late in the game: Do you need to speak German? Now you’re
Five ways the German/DACH market is specifically different Fact: Every global market you can play in is different. Fact: Germany is the largest economy in Europe. Fact: There is money to be made here. But then we come to our first fiction. There are thousands of articles online about the
Martin works a lot with international B2B services companies in the software and IT space that want to enter the DACH market (Germany, Austria, Switzerland). One issue that comes up a lot is this idea of “don’t compete with locals.” For example, a German IT services company (prospect) to an
We all remember the song “The Best” originally recorded by Bonnie Tyler but made famous by Tina Turner in 1989: You’re simply the best Better than all the rest Better than anyone Anyone I ever met Sure, to be the best is what we want to hear
Entering new markets (customer segments or geographical) is not easy and requires preparation. Here’s our thoughts about the German market specifics.
Europe’s largest national economy is (somewhat obviously) Germany, which is fourth globally in nominal GDP. (Behind the United States, China, and Japan. Germany’s economic output is even more relevant because it has about 80M residents, whereas the U.S. has over 300M, China has over 1 billion, and Japan has about
We bring matching B2B customers from Germany, Austria and Switzerland to international software and services companies.
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