The German B2B market for high ticket SaaS is tricky, but if you nail it, it can be very profitable for you and your company. It’s tricky because German buyers are generally very skeptical, even in SaaS (=Cloud) sales plays. That means they tend to expect a personal demo or
SalesHacker did an “Ultimate Sales Engagement Survey,” and the results are live at that link. Some is predictable: LinkedIn is only effective if you have a tailored message, for example. C-Suiters often don’t have office phones (that might be less predictable) but even if they do, they don’t necessarily want
I work a lot with international B2B services companies in the software and IT space that want to enter the German speaking market (Germany, Austria, Switzerland). One issue that comes up a lot is this idea of “don’t compete with locals.”. Here’s an example: A German IT services company (prospect)
We’re all aware about the negative aspects and consequences of the corona virus. I’m an optimistic person and actually it didn’t take me that long to find also 3 very positive aspects of the situation, we’re currently in. Remote-work works – nearshoring works Myths like “working from home doesn’t
The German market is obviously different from other major economic markets globally, but how exactly?
There is some belief that Germany is already in an industrial recession, and that it might continue as a full-blown recession or a downturn into 2020. There are all sorts of different theories on how this might play out, such as “Fight the recession with spending” or “Double down on
Europe’s largest national economy is (somewhat obviously) Germany, which is fourth globally in nominal GDP. (Behind the United States, China, and Japan.) Germany’s economic output is even more relevant because it has about 80M residents, whereas the U.S. has over 300M, China has over 1 billion, and Japan has about
GDPR went into effect in Germany in late May 2018. We just passed the one year mark. What have we learned?
So: you see the German market as potentially lucrative to enter, because it is. You’ve been starting to strategize and figure out the “secret sauce” to winning DACH business when a really basic question hits you, seemingly too late in the game: Do you need to speak German? Now you’re
Five ways the German/DACH market is specifically different Fact: Every global market you can play in is different. Fact: Germany is the largest economy in Europe. Fact: There is money to be made here. But then we come to our first fiction. There are thousands of articles online about the
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