Entering new markets (customer segments or geographical) is not easy and requires preparation. Here’s our thoughts about the German market specifics.
Europe’s largest national economy is (somewhat obviously) Germany, which is fourth globally in nominal GDP. (Behind the United States, China, and Japan. Germany’s economic output is even more relevant because it has about 80M residents, whereas the U.S. has over 300M, China has over 1 billion, and Japan has about
The German B2B market for SaaS is tricky, but if you nail it, it can be very profitable for you and your firm. It’s tricky because German buyers are generally very skeptical, even in SaaS sales plays. That means they tend to expect a personal demo or face-to-face meeting, and
We love to throw ourselves on the cross worshipping at The Temple of Busy and talking about how much we have to do — although I’m still unclear why the quantity of your work actually matters— but this is a slightly-simpler time of year, one where work can take a backseat (even if
The World Economic Forum released its 2018 Global Competitiveness Report recently, which can be read as a listing of the most innovative countries in the world (to some extent), or at the very least the best countries to launch an entrepreneurial offering. The United States came in first; that’s not
SalesHacker recently did an “Ultimate Sales Engagement Survey,” and the results are now live at that link. Some is predictable: LinkedIn is only effective if you have a tailored message, for example. C-Suiters often don’t have office phones (that might be less predictable) but even if they do, they don’t
Oktoberfest is September 22 – October 7 this year — with the first keg of beer being tapped by the Mayor of Munich on that first date. It’s a wild party. Even if you haven’t ever been, you can conceptualize it from afar. It’s nuts. It’s drunken. It’s hedonistic. And
Let’s talk frankly for a second about Germany. Yes, they should have been the World Cup favorites and gotten at least to the semis — heck, they won the whole thing in 2014 — and they didn’t get out of the group stage for the first time since, well, 1950
Language isn’t necessarily a big deal for Americans. They grow up speaking English and maybe one or two other languages kinda sorta well through either schooling or a family connection. It’s a much different situation than, say, central Europe — where kids might grow up learning four or more languages.