B2B Sales Blog

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German Market

The importance of language in early sales stages

Language isn’t necessarily a big deal for Americans. They grow up speaking English and maybe one or two other languages kinda sorta well through either schooling or a family connection. It’s a much different situation than, say, central Europe — where kids might grow up learning four or more languages.

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Looking for a sales partner in Germany
German Market

Looking for a sales partner in Germany?

If you landed on this page, there’s a decent chance you’re looking for a sales partner in Germany. (Hopefully it wasn’t a porn search that went astray, at the very least.) Well, good for you on the German sales partner search. Germany’s a big market, with potential growth of 2.4-2.7%

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Lead generation Germany 2019
German Market

Lead generation in Germany: What it looks like in 2019

Here’s the stark reality of lead generation in Germany: a lot of companies trying to get in the German-speaking market approach lead generation in the same manner they might in the US, or a UK-based EMEA office. That’s going to flop. It will not work. What might, though?

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Brexit German Markets
German Market

Article 50 triggered. Are your business needs shifting?

Article 50 — the measure by which nations can leave the European Union — was officially triggered recently, meaning the process of UK removal — i.e. Brexit — is underway. While it will probably take 24 months or longer to completely sort out, it seems like a rational time to

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