Let’s say you’re a U.S. company or coming from elsewhere and you want sales leads in the Germany, Austria, or Switzerland markets. What do you actually need to understand to get said leads and convert them to business? This is a quick guide.
Here’s the stark reality of lead generation in Germany: a lot of companies trying to get in the German-speaking market approach lead generation in the same manner they might in the US, or a UK-based EMEA office. That’s going to flop. It will not work. What might, though?
If you’re considering doing business in central Europe (Germany, Austria, Switzerland, among others) in 2018, what could that fiscal climate look like? Let’s take a quick look.
Article 50 — the measure by which nations can leave the European Union — was officially triggered recently, meaning the process of UK removal — i.e. Brexit — is underway. While it will probably take 24 months or longer to completely sort out, it seems like a rational time to
Brexit was a major global economic shift not just for Europe. At the time, we couldn’t believe it was happening — and then we all had a good laugh about people Googling “what is EU?” that night — but when the dust settled, it was very real. We don’t know
Last week, we wrote a post about the secret sauce to winning the German sales market. In short: use Austria as a test market. It’s smaller, it’s technologically-advanced and cosmopolitan, and it’s German-speaking. Most approaches that work in Austria work in Germany, although Germany can make you a lot more
COLUMBUS, Ohio — VIENNA, Austria (May 11, 2015) Sequent, a Human Resource Outsourcing and Consulting firm in Columbus, OH, announces a new alliance with High Tech consulting firm BizXpand located in Vienna, Austria.
International growth (expanding overseas) is always on the table when looking at how to make your business grow. If you are B2B and complex decision processes apply, the risks associated with this expansion are often too big to absorb.
We bring matching B2B customers from Germany, Austria and Switzerland to international software and services companies.
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