Lead Generation
[Podcast] Lead generation: Figuring out the recipe that works
Here’s an excellent podcast with Matt Mayfield, co-founder of Bizxpand about outbound lead generation and his tipps & tricks to figure out the recipe that works.
Here’s an excellent podcast with Matt Mayfield, co-founder of Bizxpand about outbound lead generation and his tipps & tricks to figure out the recipe that works.
Anyone can send emails and post on LinkedIn. In this article, Matt Mayfield discusses some great Outbound Techniques – Outside of BizXpand, I am personally consulting several US companies with their own internal SDR (Sales Development Reps) focused on US customers. For these companies, the value of single lead can
You might have heard about BizXpand’s founders Matt Mayfield and Martin Weiss but there are 6 more great team players. Once in a while we go out for pizza & beer. Take a look at the pictures from our last team meeting in March 2022.
We reviewed all our mature client campaign performance in 2021. Results were consistent with previous years, but this year we did a big more analysis and discovered some surprises: What drives conversion in sales lead generation We continued to use a variation of our 2020 multi-channel (LinkedIn and email)
[This article is the updated version of the original 2020 article.] Outbound lead generation is no longer about cold calling -> meeting -> negotiating and closing. It’s about providing chunks of value, one after the other. One-on-One and not One-to-Many. In 2020, COVID fundamentally collapsed the way most of us
Have you heard of Product Market Fit? Truth be told, sometimes you may think that this term is something seen in some business school class or when pitching for your next funding round. But, it’s more than that and in fact more useful than you might think, it may be
One of our specialties at BizXpand is helping companies make the transition to outbound. That means prior to working with us, their leads typically come from referral, relationships, or inbound visits to their website. While systematic outbound has some amazing properties (predictable, cost effective, and strong ideal customer profile match),
The Problem for Early Stage SaaS For an early stage SaaS, sales leads are driven by relationships and inbound discovery. This means customers are usually diverse and scalability is slow and complex. Other techniques (especially digital marketing with a content strategy) require highly focused and validated audience-value-message fit. How to
Systematic lead generation is the key to predictable revenue. When you have a reliable supply of leads, you can choose the right prospects. This makes sales more efficient, delivering value easier, and ultimately more margin. Rinse, wash, repeat and you have a turbocharged company. The reverse is also true.
Outbound lead generation is no longer about cold calling -> meeting -> negotiating and closing. It’s about providing chunks of value, one after the other. One-on-One and not One-to-Many. COVID has fundamentally collapsed the way most of us connect and network with new potential buyers – increasingly, many are concluding
We bring matching B2B customers from Germany, Austria and Switzerland to international SaaS, software, and IT services companies. Faster. Repeatable. Affordable.
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