B2B Sales Blog

Each article is 100% of what we believe in, what we stand for and what we do every day to help our clients.

outbound lead
Lead Generation

Outbound Lead and Inbound Lead: What happens to a Salesperson?

One of our specialties at BizXpand is helping companies make the transition to outbound.  That means prior to working with us, their leads typically come from referral, relationships, or inbound visits to their website. While systematic outbound has some amazing properties (predictable, cost effective, and strong ideal customer profile match),

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early stage saas
Lead Generation

How to really grow an early stage SaaS

The Problem for Early Stage SaaS For an early stage SaaS, sales leads are driven by relationships and inbound discovery. This means customers are usually diverse and scalability is slow and complex. Other techniques (especially digital marketing with a content strategy) require highly focused and validated audience-value-message fit. How to

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lead generation
Lead Generation

Is your product keeping you from systematic lead generation?

Systematic lead generation is the key to predictable revenue.  When you have a reliable supply of leads, you can choose the right prospects.  This makes sales more efficient, delivering value easier, and ultimately more margin.  Rinse, wash, repeat and you have a turbocharged company.   The reverse is also true. 

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B2B-lead-generation
Lead Generation

Four Reasons Why Lead Generation Does Not Work

Very obvious statement to open: to grow a business, you need a pipeline. To have a pipeline, you need leads. Hopefully none of that was new information for anyone reading this. That’s the core/crux of sales. But despite the importance of leads, a lot of companies do struggle with lead

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website leads
Lead Generation

How to drive leads with your website

We’ve reached an interesting spot with website development. There are literally millions of people who can help you with design, layout, content, UX, SEO, etc. Many of them can be found on platforms like Upwork and Fiverr for not that much money. The resources are all there. There are probably

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Lead Generation

Sales Automation: Content and Context

Yesterday, I received a LinkedIn connect request that got my full attention. Let’s deeply analyse it here for the purpose of better understanding the important difference between content and context. So, this is what I’ve received from a Business Development Manager of a software development company – he sent me

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email prospecting
Lead Generation

11 Tips to Improve your Email Prospecting

One-to-one email prospecting is by far the most successful lead generation method in high ticket B2B sales. If you do it, please do it right! On behalf of our clients we do email prospecting since 2012, actually we stopped cold calling in 2014 because our emails are more effective –

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Google Analytics 2020-05-20
Lead Generation

Blogging Is Selling

Here’s an actual screenshot of our Google Analytics dashboard. It was taken on May 20, 2020 and shows www.bizxpand.com website traffic between May 20, 2016 and May 19, 2020. I’m sharing this for those, who still believe blogging is just for marketing and brand awareness and doesn’t generate sales leads.

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cold calling works
Lead Generation

Cold calling works well if your CTO does it

There are dozens of articles – and LinkedIn sales influencer videos – about cold-calling every month. People have a million different theories on it, all divided into two camps: “It doesn’t work. It’s dead.” “It’s alive and well and I make millions with it.” I’ll keep it fairly simple for

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