Outbound Lead Generation 2022: we booked 728 meetings for our clients
Great Outbound Lead Generation is all about providing small chunks of value to people who personally benefit from it. The rest is experience and a bit of technology.
2022: All BizXpand Campaign Metrics
BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe (multichannel outreach on LinkedIn and Email, 7 touch points over 33 days), all clients represent a high ticket tech & IT offering, and all prospects are focused on German speaking markets and overall Europe. As a consequence, we get some […]
2022 Data Analysis around Outbound Lead Generation
The data science team at BizXpand has been hard at work over the winter holidays to analyze the cumulative 2022 outbound lead generation campaign data. As a reminder, BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe, all companies represent tech & IT, all prospects are focused on German […]
TL;DR Nerdy Math About Leadgen Outcome Predictions
At BizXpand, our sequences span 33 days and success is the high bar of a full 1:1 meeting between a qualified prospect and a salesperson. This means there is a lot of time from campaign launch until we can assess outcomes. How long? The TL;DR answer is 200 to 400 prospects that have completely completed […]
State of Outbound Leadgeneration
As everyone returns from holiday, I thought it might be useful to talk about how outbound lead generation is working this year. Here are some highlights when reviewing the data and comparing to previous years.
What type of sales leads do I want?
In another post we wrote about the The 3 Types Of Sales Leads. The article picked up and created some discussions on social media – here’s the TL;DR version of it. 😉
Sales leads debunked: The 3 types of sales leads
We all hear sales people say: “This call was not a qualified sales lead!” Ok, let me try to clarify the 3 different types of B2B sales leads and why there is no one-fits-all:
[Podcast] Lead generation: Figuring out the recipe that works
Here’s an excellent podcast with Matt Mayfield, co-founder of Bizxpand about outbound lead generation and his tipps & tricks to figure out the recipe that works.
Great Outbound Techniques that BizXpand does NOT use
Anyone can send emails and post on LinkedIn. In this article, Matt Mayfield discusses some great Outbound Techniques – Outside of BizXpand, I am personally consulting several US companies with their own internal SDR (Sales Development Reps) focused on US customers. For these companies, the value of single lead can be $10,000 or more. That […]
People Behind BizXpand
You might have heard about BizXpand’s founders Matt Mayfield and Martin Weiss but there are 6 more great team players. Once in a while we go out for pizza & beer. Take a look at the pictures from our last team meeting in March 2022.