“Marketers are from Venus and salespeople are from Mars,” according to a popular HubSpot article. For example – in that same study – 40 percent of marketers admitted not knowing what a sales-qualified lead is, and 59 percent of marketers noted they have no formal agreement with sales in terms of
“Blogging” can feel like an old-school concept. Isn’t that something people did in 2006? And it can feel disconnected to sales — after all, there are lots of sales blogs and sales LinkedIn/social posts, and most of them sound like bullshit. Wouldn’t you rather focus on a calling/emailing/meeting strategy to
What do you need to know about email marketing, or at the very least sending emails to prospects, in the “GDPR Era?” Before we get started on this: here’s a look at GDPR slightly past its one-year anniversary in Germany, and here’s a quick look at using voicemail, texting, and
In 2014 we stopped cold calling and introduced Cold Emailing. With that we significantly increased the business. Today we maintain a 50% response rate and have more fun at work.
There are about six million different approaches to lead generation. Probably 97 percent of them will never work, although companies keep trying them. At its heart, lead generation is about conveying trust and value to someone who isn’t a customer yet. They are still a “lead,” and they might be
If you’re never heard the term “nearshoring,” it’s the process of getting work done in neighboring countries instead of your own. Usually this refers to software development. A big problem in DACH is a tech skills gap. By some estimates, DACH is about negative-1 million on the tech/IT roles it
Very obvious statement to open: to grow a business, you need a pipeline. To have a pipeline, you need leads. Hopefully none of that was new information for anyone reading this. That’s the core/crux of sales. But despite the importance of leads, a lot of companies do struggle with lead
Companies often spend a mint on lead generation, and that makes sense. The old adage is about “if you’re not growing, you’re dying.” Well, you can’t grow without leads, right? So lead generation is obviously going to be pretty important. None of this is rocket science just yet. A few
Consider this, from some recent research on content marketing: Consider: blog output by brands has increased over 800% in the past five years but organic social share of blogs has decreased by 89% and about 5% of content gets 90% of engagement. An estimated 70% of the content generated by Marketing
We’ve reached an interesting spot with website development. There are literally millions of people who can help you with design, layout, content, UX, etc. Many of them can be found on platforms like Upwork for not that much money. The resources are all there. There are probably more web resources
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