More Fun With Statistics
I recently had a discussion with a professional in the field of outbound lead generation– I’ll call him John. John was explaining how he is always doing A/B testing on small sample sizes to improve the results. John is a legitimate expert in the field, but I suspected that his ability to generate meetings had […]
The A/B Delusion in B2B
… sorry, I can’t resist provocative headlines…. In the past 6 months I have been deep in a rabbit hole of sales statistics My latest is trying to measure the effects of cold reach-out warmup. If we skip the warmup, how much lower is conversion? Another test was to see if our at-risk email domain […]
20% of our campaigns fail! 😱
Yesterday I received an email from a potential new client. He asked “what are your differentiators?”. A very valid question! We are an outbound lead generation agency and book meetings on behalf of international SaaS, software and IT services companies with potential new B2B enterprise customers from the German-speaking markets (Germany, Austria, Switzerland). […]
Outbound Lead Generation 2022: we booked 728 meetings for our clients
Great Outbound Lead Generation is all about providing small chunks of value to people who personally benefit from it. The rest is experience and a bit of technology.
2022: All BizXpand Campaign Metrics
BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe (multichannel outreach on LinkedIn and Email, 7 touch points over 33 days), all clients represent a high ticket tech & IT offering, and all prospects are focused on German speaking markets and overall Europe. As a consequence, we get some […]
2022 Data Analysis around Outbound Lead Generation
The data science team at BizXpand has been hard at work over the winter holidays to analyze the cumulative 2022 outbound lead generation campaign data. As a reminder, BizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe, all companies represent tech & IT, all prospects are focused on German […]
TL;DR Nerdy Math About Leadgen Outcome Predictions
At BizXpand, our sequences span 33 days and success is the high bar of a full 1:1 meeting between a qualified prospect and a salesperson. This means there is a lot of time from campaign launch until we can assess outcomes. How long? The TL;DR answer is 200 to 400 prospects that have completely completed […]
State of Outbound Leadgeneration
As everyone returns from holiday, I thought it might be useful to talk about how outbound lead generation is working this year. Here are some highlights when reviewing the data and comparing to previous years.
What type of sales leads do I want?
In another post we wrote about the The 3 Types Of Sales Leads. The article picked up and created some discussions on social media – here’s the TL;DR version of it. 😉
Sales leads debunked: The 3 types of sales leads
We all hear sales people say: “This call was not a qualified sales lead!” Ok, let me try to clarify the 3 different types of B2B sales leads and why there is no one-fits-all:
