B2B Sales Blog

Each article is 100% of what we believe in, what we stand for and what we do every day to help our clients.

website leads
Lead Generation

How to drive leads with your website

We’ve reached an interesting spot with website development. There are literally millions of people who can help you with design, layout, content, UX, SEO, etc. Many of them can be found on platforms like Upwork and Fiverr for not that much money. The resources are all there. There are probably

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Lead Generation

Sales Automation: Content and Context

Yesterday, I received a LinkedIn connect request that got my full attention. Let’s deeply analyse it here for the purpose of better understanding the important difference between content and context. So, this is what I’ve received from a Business Development Manager of a software development company – he sent me

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email prospecting
Lead Generation

11 Tips to Improve your Email Prospecting

One-to-one email prospecting is by far the most successful lead generation method in high ticket B2B sales. If you do it, please do it right! On behalf of our clients we do email prospecting since 2012, actually we stopped cold calling in 2014 because our emails are more effective –

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Google Analytics 2020-05-20
Lead Generation

Blogging Is Selling

Here’s an actual screenshot of our Google Analytics dashboard. It was taken on May 20, 2020 and shows www.bizxpand.com website traffic between May 20, 2016 and May 19, 2020. I’m sharing this for those, who still believe blogging is just for marketing and brand awareness and doesn’t generate sales leads.

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cold calling works
Lead Generation

Cold calling works well if your CTO does it

There are dozens of articles – and LinkedIn sales influencer videos – about cold-calling every month. People have a million different theories on it, all divided into two camps: “It doesn’t work. It’s dead.” “It’s alive and well and I make millions with it.” I’ll keep it fairly simple for

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When you need to improve your value proposition
Lead Generation

When you need to improve your value proposition

When all your new customers come from referrals of existing customers and various personal networks and relationships a highly sophisticated value proposition is a nice-to-have – some early afternoon agenda for your next offsite management meeting. Half of the needed value is embedded in the relationship. But when your customers

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lead generation
Lead Generation

Lead Generation is the new Sales

10 to 12 years ago A decade ago even average sales guys got enough calls, meetings and demos to fill their pipeline. Conversion rate after the first discovery/qualification was often an issue. A bad fit or no sales opportunity was the result of such calls in most cases. We were

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Lead Generation

Did they ever call you?

We all have our office phone numbers on our websites, right? We hope someone studies our well written website, qualifies themself and picks up the phone to discuss it further with our sales reps over the phone. Ideal, right? The right CTA? I’m asking the question if giving a phone

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Lead Generation

The always-tricky alignment of sales and marketing

“Marketers are from Venus and salespeople are from Mars,” according to a popular HubSpot article.  For example – in that same study – 40 percent of marketers admitted not knowing what a sales-qualified lead is, and 59 percent of marketers noted they have no formal agreement with sales in terms of

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