B2B Sales Blog

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Lead Generation

EMail marketing in the GDPR era

What do you need to know about email marketing, or at the very least sending emails to prospects, in the “GDPR Era?” Before we get started on this: here’s a look at GDPR slightly past its one-year anniversary in Germany, and here’s a quick look at using voicemail, texting, and

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Lead Generation

Using subject matter expertise in lead generation

There are about six million different approaches to lead generation. Probably 97 percent of them will never work, although companies keep trying them. At its heart, lead generation is about conveying trust and value to someone who isn’t a customer yet. They are still a “lead,” and they might be

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Nearshoring
Lead Generation

What nearshoring in DACH looks like right now

If you’re never heard the term “nearshoring,” it’s the process of getting work done in neighboring countries instead of your own. Usually this refers to software development. A big problem in DACH is a tech skills gap. By some estimates, DACH is about negative-1 million on the tech/IT roles it

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B2B-lead-generation
Lead Generation

The four main problems of lead generation

Very obvious statement to open: to grow a business, you need a pipeline. To have a pipeline, you need leads. Hopefully none of that was new information for anyone reading this. That’s the core/crux of sales. But despite the importance of leads, a lot of companies do struggle with lead

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Lead Generation

Who cares if you got a lead if you can’t nurture it?

Companies often spend a mint on lead generation, and that makes sense. The old adage is about “if you’re not growing, you’re dying.” Well, you can’t grow without leads, right? So lead generation is obviously going to be pretty important. None of this is rocket science just yet. A few

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Lead Generation

How to actually drive leads with your website

We’ve reached an interesting spot with website development. There are literally millions of people who can help you with design, layout, content, UX, etc. Many of them can be found on platforms like Upwork for not that much money. The resources are all there. There are probably more web resources

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Lead Generation

So, why would people NOT be doing lead generation?

Ever heard of the “spider web effect?” It’s pretty real, and it explains a lot of lead generation program failures. Let’s walk through it. Founders of companies obviously work their own networks first, which makes perfectly logical sense — but eventually, they tap out these personal spider webs and neglect

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