B2B Sales Blog

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Cold calling
Lead Generation

Should you stop cold calling?

Since digital tools became more available (which seems to increase every year), there’s been a constant debate around sales methodology for first approach and nurturing. In short: is cold calling dead? Should you stop cold calling? Should you replace cold calling with e-mailing, or should it be a mix?

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Sales specialization: How to scale your business

Traditional sales, thought of in a relationship-building context, usually involves one sales rep getting a “lead,” nurturing that lead into a paying client/customer, and then continuing along with that person, who is now probably slugged as an “account.” (This all varies by organization in terms of the words people use.)

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Outbound B2B Lead Generation in DACH

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