We do this every year: try to predict what will happen in an industry/space next year. 2019 is specifically a big one because 2020 ushers in a new decade, so if we want to get crazy, we can talk about what’s going to happen in a full decade, even though
As 2019 wrapped up, we had a couple of different client conversations that were, admittedly, all over the map. Some clients were excited for another year of outsourced sales and lead generation work, and some were reluctant. This does happen every year and people’s attitudes change based on the needs
As you start scaling up a business, and are looking for repeated sales — or retainers, big deals, whatever play you are after — one of the main questions is always: Do you start hiring salespeople full-time, in-house … or do you outsource at first and then maybe bring some
We’re not always entirely that excited by thought leadership — in general if someone is posting 10 times a day about sales, and each of those posts takes about six minutes or so to compose (often it takes longer than that), that also means there’s an hour per day that
The thing is: we honestly do not know for sure. Go back to 2000. Google was only four years old. Salesforce had only been founded the year before (February 1999). Hubspot was five years away and the iPhone was about seven years away. The first open-source CRM wouldn’t be developed
We talk a lot about expectations in business, but in reality we seem to almost talk around them. Everyone claims they want the best or can deliver the best, but obviously that’s impossible in reality. There is one best sales team, and one best marketing team — and while others
By now, most people realize the inherent value of outsourcing aspects of your business: You can give it to people with real expertise in that area. It’s often cheaper and more flexible than hiring for those roles. (If you hire someone and it doesn’t work out, that can be more
Here’s a question you should probably be asking every day, and potentially haven’t sat down and thought about in years: What makes a good salesperson? What should you be looking for? There are lists about this all over the Internet, and if you threw a rock onto LinkedIn or other
What actually is your differentiator? A lot of people running businesses or silos seem to think the answer to that question is one of two possibilities: Our product Our tech & quality of service Can’t tell you how many information-seeking calls in different industries (partnership, sales as the goal) include
In our business, obviously one of the objections we hear the most is “sales outsourcing is too expensive.” Theory then goes: “I’ll keep all my sales functionality in-house, because then I’ll build a collaborative team and won’t have to pay some excess sales outsourcing fees.” Now look, obviously we sell
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