Doing Business in Germany, Austria, and Switzerland?

Our outbound lead generation service will help you grow faster.

OUTBOUND LEADS

Done for You - As a Service
2,800 monthly retainer + success fee
  • B2B sales leads in DACH and beyond
  • Outreach and engagement in German and 4 other languages
  • High integrity lead nurturing
  • Qualified meetings (SQL) booked in your calendar
  • You own the data, fully transparent in your CRM​
  • Online dashboard and bi-weekly status calls

SDR EXPANSION EUROPE

Hybrid Team Setup & Knowledge Transfer
contact sales 6 month project
  • Make your own SDR team successful in Europe too
  • German/European outreach specifics
  • Blend our expertise with your SDRs
  • We take the lead on this project
  • Seamless transition to your SDR team
  • Your data, your tools, your benchmarks
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Compare Our Plans

Service

What service do you need? 

Type of service 

Setup / Onboarding charges 

Monthly retainer 

Success fee

Sales engagement tools 

Termination

Territory

Onboarding

Sourcing and pre-qualification of target companies and people

Market specific campaign set up (touch points, timings, channels, copy)

Multichannel outreach

Highest possible email deliverability

Other channel outreach (eg. cold calling)

Prospect communications by humans

Qualified meetings booking (SQL)

Fast learnings

Reporting

CRM

GDPR compliance

OUTBOUND LEADS

You have salespeople and you want more qualified meetings for them.  

Sales Leads-as-a-Service

Covered by monthly retainer

€2,800

SQL fee/commission on revenue

We have all the tools. Costs are covered by retainer.

Minimum first 3 months, then monthly

DACH and beyond (Europe) 

2 x 3 hours online workshop to work out an offer, target group, product-market-fit, positioning, sales message, and outreach tactics.

Done for you

Uses our optimized recipe cocktail exactly. (continuously evolving but currently Linkedin invite plus email).

We have a unique outbound cocktail and reach out to 100 decision makers/week on LinkedIn and email in German, English, Spanish, French and Italian language.

Service performed on 2 redundant email accounts on 2 dedicated domains to secure a high and uninterrupted email deliverability.

We only offer our optimized cocktail. No additional channels are available.

Our SDR team performs high integrity, one to one engagements including objection handling, personal follow-ups, and individual nurturing.

We book all sales qualified leads directly in your calendar. You can expect 4-8 SQLs per month.

We run 6-weeks-campaign-sprints to validate and improve your message-persona-fit.

You get access to our online dashboard together with bi-weekly status calls.

All contact details and communications, fully transparent in a CRM you own at all times.

CRM and outreach process according to GDPR.

SDR EXPANSION EUROPE

You have your own outbound SDR team and need help with the European expansion.

Managed knowledge transfer to your SDRs

Included in the 6 month project

Contact sales

Bonus at the end of the 6 month project

You own all the tools

6 month project, then monthly

DACH and beyond (Europe)

3 x 3 hours online workshop to define offer, target group, sales message, and German outreach specifics.

Carried out by your SDR team under our guidance and validated by us.

Hybrid version of our optimized and benchmarked recipe cocktail and your existing working recipes from other markets.

Carried out by your SDR team under our guidance.  Volume is limited by your team’s capacity.

Managed by your own IT department following your policies under our guidance.

If desired, as part of the multichannel cocktail, it will be carried out by your SDR team.

Carried out by your SDR team with our guidance and our recommended response time objectives.

Carried out by your SDR team along with any custom secondary prospect qualification process and lead routing.

Done for you, and incorporated in the next campaign sprint.

We review your collected data as part of the bi-weekly review and status calls.

Your SDR team continues to use your CRM.

We advise you how to make your CRM and outreach process GDPR compliant.

Frequently Asked Questions

We book meetings for international software, SaaS, and IT service companies that want to gain more customers in the German speaking markets and beyond.

Both! Our tactics are ideal to sell high-ticket offers. Characteristics of “high ticket” are:

  • consultative selling
  • multi-touch
  • several decision makers/influencers
  • longer sales cycles, no transactional sales
  • higher customer lifetime value (CLV > €30k)
  • mid size to large enterprises

We use a value-based sales approach. Companies buy from our clients because of the product value and not because of the personal relationships we have.

That’s why we can sell to the HR Manager in large enterprises but also to the Innovation Manager in insurance companies.

We start in DACH (we best understand the German speaking countries), then we expand our services to other countries in Europe.

A sales qualified lead (SQL) is defined as a scheduled and confirmed call with decision makers or decision influencers within the target market that are interested in a conversation with you to learn more about the offer – a.k.a. “QMA – qualified meeting attended

In the OUTBOUND LEADS plan, we reach out to 100 new leads* per week, this shall result into 4-8 SQLs per month. This is around 72 additional highly qualified calls, demos and meetings per year – directly in your calendar.

*) Volume can be increased to multiples of 100.

A  commission-only (or any type of success-only) based model works well for:

  • Low-ticket offers
  • Very short sales cycles
  • Established brands
  • Established markets and market position
  • More transactional sales
  • Less experienced sales staff needed

 

We tend to work for companies that meet these criteria:

  • High-ticket offers
  • Need new customer acquisition (as they’re in a new market)
  • Longer sales cycles
  • Brands need to be developed
  • Products need to be differentiated and messages need to be developed and market tested
  • Complexity of new market
  • Experienced business developers required

 

In these contexts, success-fee-only or commission-only is not such a good idea. 😉   We always charge a retainer and a success fee such as bonus per SQL and commission on revenue.

A) We don’t expect that you have a perfect value proposition ready to go, but ideally you have some good ideas or a proven product-value-fit. Don’t worry, we will develop all that together in the onboarding workshop.

B) You have to provide an account executive to be able to convert SQLs into sales opportunities and customers (discover the account, explore other decision makers and decision influencers and move them down the sales funnel).

Outbound lead generation is all about generating an uninterrupted and repeatable flow of qualified sales leads and meetings, independent of all the other mostly time-limited marketing campaigns and sales experiments.

Outbound lead generation is also used to objectively test new market segments (geographically, industry, size).

Outbound lead generation shall not be used to quickly find just one customer. Referrals and relationships work faster but less repeatable.

After initial 3 months, OUTBOUND LEADS can be cancelled monthly. No strings attached.

No idea if outbound lead generation works for you?

Take advantage of Martin's workshop to identify your product-market-fit.