Doing Business in Germany, Austria, and Switzerland?

Our lead generation and sales services will help you grow faster.

LEADS

OUTBOUND
EUR 2500 monthly + success fee
  • Go-To-Market strategy workshop
  • Outbound prospecting in German and English
  • Lead qualification and nurturing
  • Meetings booked with qualified leads from the right companies
  • All data, fully transparent in your CRM
  • KPI Dashboard and bi-weekly status calls
  • All 3rd party tools included in price
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LEADS PREMIUM

OUTBOUND + INBOUND
EUR 3300 monthly + success fee
  • Everything from LEADS
  • LinkedIn and Google PPC campaigns
  • Live webinars
  • Sales pages in German and English
  • Lead magnets and email funnels
  • Email newsletters
  • Converting CTAs (chatbot, web forms, automated appointment booking)

GERMAN SALES

LEADS + SALES
EUR 4600 monthly + success fee
  • Everything from LEADS PREMIUM
  • Your sales rep in DACH
  • Qualification calls in German
  • Lead nurturing over the phone
  • Face-to-face meetings with prospects
  • Development of sales opportunities
  • Negotiating and closing sales on your behalf

Compare Our Plans

Service

What service do you need? 

Monthly retainer 

Success fee

Value of 3rd party tools (already included in monthly retainer)

Switching and cancellation

Territory

Onboarding workshop (go-to-market strategy, target group, value proposition, message, channel)

 Sourcing and pre-qualification of target companies and people

Omnichannel outreach and engagement in German and English

Lead nurturing and qualification

Meetings with sales qualified leads (SQL) booked in your calendar

Online sales metrics dashboard and bi-weekly status calls

All contact details and conversations, available fully transparent in your CRM

GDPR compliant

Campaign specific landing pages in German and English

Lead magnets and email funnels

LinkedIn PPC campaigns - monthly budget to be agreed

Google PPC campaigns - monthly budget to be agreed

Live webinars

Regular social media status updates

CTAs that convert (chatbot, web forms, automated appointment setting)

Email newsletter campaigns

Your senior sales rep in DACH

Discovery and demo calls in German

Lead nurturing on the phone

Face-to-face meetings with prospects

Development of sales opportunities

Negotiating and closing sales on your behalf

LEADS

If you have salespeople and you want more meetings and qualified leads for them.  

€2,500

commission / SQL bonus

€362

monthly, min 3 months

Europe with priority DACH 

LEADS PREMIUM

If outbound lead generation works and you want more leads from additional channels.

€3,300

commission / SQL bonus

€521

monthly, min 3 months

Europe with priority DACH

GERMAN SALES

If you get good sales leads and you want a local sales executive to close the deals for you.

€4,600

commission on revenue

€532

monthly, min 3 months

DACH

Frequently Asked Questions

We book meetings for international software, SaaS, and IT service companies that want to gain more customers in the German speaking markets.

Both! Our tactics are ideal to sell high-ticket offers. Characteristics of “high ticket” are:

  • consultative selling
  • multi-touch
  • several decision makers/influencers
  • longer sales cycles, no transactional sales
  • higher customer lifetime value (CLV > €30k)
  • mid size to large enterprises

We use a value-based sales approach. Companies buy from our clients because of the product value and not because of the personal relationships we have.

That’s why we can sell to the HR Manager in large enterprises but also to the Innovation Manager in insurance companies.

We start in DACH (we best understand the German speaking countries), then we expand our lead generation service to other countries in Europe.

A sales qualified lead (SQL) is a scheduled call or meeting in your calendar with decision makers/influencers within the defined target market that are interested in a conversation to learn more about your offer – a.k.a. “QMA – qualified meeting attended

In the OUTBOUND LEADS plan, we reach out to 100* new leads per week, this shall result into 4-8 SQLs per month. This is around 72 additional highly qualified calls, demos and meetings per year – directly in your calendar.

*) Volume can be increased to multiples of 100.

A  commission-only (or any type of success-only) based model works well for:

  • Low-ticket offers
  • Very short sales cycles
  • Established brands
  • Established markets and market position
  • More transactional sales
  • Less experienced sales staff needed

 

We tend to work for companies that meet these criteria:

  • High-ticket offers
  • Need new customer acquisition (as they’re in a new market)
  • Longer sales cycles
  • Brands need to be developed
  • Products need to be differentiated and messages need to be developed and market tested
  • Complexity of new market
  • Experienced business developers required

 

In these contexts, success-fee-only or commission-only is not such a good idea. 😉   We always charge a retainer and a success fee such as bonus per SQL and commission on revenue.

We don’t expect that you have a perfect value proposition ready to go, but ideally you have some good ideas or a proven product-value-fit.

Don’t worry, we will develop all that together in the onboarding workshop.

Outbound lead generation is all about generating an uninterrupted and repeatable flow of qualified sales leads and meetings, independent of all the other mostly time-limited marketing campaigns and sales experiments.

Outbound lead generation is also used to objectively test new market segments (geographically, industry, size).

Outbound lead generation shall not be used to quickly find just one more customer. Referrals and relationships work faster but less repeatable.

After initial 3 months, OUTBOUND LEADS can be cancelled monthly. No strings attached.

No idea if outbound lead generation works for you?

Take advantage of Martin's workshop to identify your product-market-fit.