Doing Business in Germany, Austria, and Switzerland?

Our lead generation services will help you grow faster.


monthly + success fee
  • Product-market-fit onboarding workshop
  • Outreach and engagement in German language
  • High integrity lead nurturing
  • Qualified meetings booked in your calendar
  • You own the data, fully transparent in your CRM
  • Online dashboard and bi-weekly status calls


one-time fee
  • Analysis of your real needs (BD, AE, PM, CM)
  • What are the German market specifics
  • Access to our trusted recruiting partners
  • Introduction to our freelance sales network
  • Interview with 3 of your candidates in German language
  • Seamless coordination with our leadgen program

What is in the Outbound Lead Generation package?

Clear Focus

This service is ideal for B2B SaaS, software and IT services companies that want high integrity, quality meetings with prospects in DACH and beyond.

Term & Termination

Monthly retainer plus success fee. All 3rd party tool costs included in the service. Termination monthly after initial 3 months. No strings attached.


Europe with priority DACH (Germany, Austria, Switzerland).


2 x 3 hours online workshop to work out offer, target group, product-market-fit, positioning, sales message, and outreach tactics.

Lead Qualification

We only source target companies and people according to your ICP and buyer persona profiles.

Multichannel Outreach

We have a unique outbound cocktail and reach out to 100 decision makers/week on LinkedIn and email in German, English, Spanish, French and Italian language.

Building Rapport

High integrity, one to one engagements including objection handling, personal follow-ups, and individual nurturing.

Qualified Meetings (SQL)

All sales qualified leads booked directly in your calendar. You can expect about 6 SQL month after month.

Fast Learnings

We run 6-weeks-campaign-sprints to constantly adjust and improve your message-persona-fit.


You get access to our online dashboard together with bi-weekly status calls.


All contact details and communications, fully transparent in your CRM.

GDPR Compliance

CRM and outreach process according to GDPR.

Acquire German Sales

This service is for B2B SaaS, software and IT services companies that want local, german speaking account executives to close sale on their behalf.

German Market Specifics

What are sales salaries in DACH? Can you contract, or do you need to employ? WFH, legal entity? How to attract top talent?

Recruiters and Freelancers

You get guidance and access to our trusted recruiters if you want to permanently employ and we introduce you to our network of freelance / part-time sales experts.

Seamless Collaboration

We make sure that our outbound lead generation service goes hand in hand with your other sales activities of your new German sales rep.

Frequently Asked Questions

We book meetings for international software, SaaS, and IT services companies that want to gain more customers in the German speaking markets and beyond.

Both! Our tactics are ideal to sell high-ticket offers. Characteristics of “high ticket” are:

  • consultative selling
  • multi-touch
  • several decision makers/influencers
  • longer sales cycles, no transactional sales
  • higher customer lifetime value (CLV > €30k)
  • mid size to large enterprises

We use a value-based sales approach. Companies buy from our clients because of the product value and not because of the personal relationships we have.

That’s why we can sell to the HR Manager in large enterprises but also to the Innovation Manager in insurance companies.

We start in DACH (we best understand the German speaking countries), then we expand our services to other countries in Europe.

A sales qualified lead (SQL) is defined as a scheduled and confirmed call with decision makers or decision influencers within the target market that are interested in a conversation with you to learn more about the offer – a.k.a. “QMA – qualified meeting attended

In the OUTBOUND LEADS plan, we reach out to 100* new leads per week, this shall result into 4-8 SQLs per month. This is around 72 additional highly qualified calls, demos and meetings with potential new clients per year – directly in your calendar.

*) Volume can be increased to multiples of 100.

A  success-only based model works well for:

  • Low-ticket offers
  • Very short sales cycles
  • Established brands
  • Established markets and market position
  • More transactional sales
  • Less experienced sales staff needed


We tend to work for companies that meet these criteria:

  • High-ticket offers
  • Need new customer acquisition (as they’re in a new market)
  • Longer sales cycles
  • Brands need to be developed
  • Products need to be differentiated and messages need to be developed and market tested
  • Complexity of new market
  • Experienced business developers required


In these contexts, success-only or commission-only is not such a good idea. 😉   We always charge a retainer and a success fee such as bonus per SQL and commission on revenue.

1. We don’t expect that you have a perfect value proposition ready to go, but ideally you have some good ideas or a proven product-value-fit. Don’t worry, we will develop all that together in the onboarding workshop.

2. You need to have an account executive role to be able to convert the SQLs into sales opportunities and customers (discover the account, explore other decision makers and decision influencers and move them down the sales funnel).

Outbound lead generation is all about generating an uninterrupted and repeatable flow of qualified sales leads and meetings, independent of all the other mostly time-limited marketing campaigns and sales experiments.

Outbound lead generation is also used to objectively test new market segments (geographically, industry, size).

Outbound lead generation shall not be used to quickly find just one new customer. Referrals and relationships work faster here.

After the initial 3 months, OUTBOUND LEADS can be cancelled monthly. No strings attached.

No idea if outbound lead generation works for you?

Take advantage of Martin's workshop to identify your product-market-fit.