Doing Business in Germany, Austria, and Switzerland?

We can get you more sales meetings with decision makers.

A hundredfold proven GTM motion to get you more business in DACH

1. Onboarding (6 hours)

Germany is the most difficult market for outbound lead generation. Germany is also one of the the most valuable markets in Europe. 

Your website, slide decks, and general corporate positioning is not sufficient to generate the messages needed to push through to the German audience.

Additionally, junior copy writers, ChatGPT, and growth hacking cadence templates are never used at BizXpand.

Instead, both founders reserve 6 hours with your customer facing teams to stress test your positioning and create an appropriate adaptation for outbound message.

For new customers, the value here is not generally recognized, but we regularly get comments immediately following the workshops that this was exceptionally valuable for more than just messaging.

2. Campaign Preparation (3 weeks)

We configure and maintain all tooling. This also includes tools and services to identify emails, umlaut handling, name cleaning, salutation handling, and even predicting what the prospects preferred language might be. All of this is based on large data analysis tools across hundreds of campaigns every year.

Data sources are neither precise nor standardized. Linking the Buyer Personas from the Onboarding workshop with real job titles in multiple languages requires deep knowledge of the data tools and German business culture & terminology. As a result, founders do the first sourcing.

German business culture is very specific when it comes to sales messaging. A successful outbound message for the German market actually requires the exact opposite of a successful outbound message for the US market in terms of tone, speed, number of repetitions and call-to-actions. Again, always done by the founders!

3. Lead nurturing and Appointment Setting (continuously)

After your first campaign is launched, BizXpand will-

  • reach out to 100 new contacts every week on LinkedIn and over email – always in your name. 
  • humanly respond to prospect’s emails and their LinkedIn replies.
  • organize the web calls between you and the prospects and put the appointments in their and your calendar.
  • re-engage with former prospects that didn’t want to meet 6 months ago, to leverage existing market data. 

4. Reporting and Actions

We believe in openness, and transparency-

  • We don’t reach out without review and approval of contacts and message.
  • we sync all LinkedIn messages and emails to your Hubspot CRM instance.
  • you own this Hubspot CRM instance at all times – even after our cooperation. 
  • we provide you with an online dashboard with major KPIs and campaign progress information.
  • our founders host a bi-weekly status call to discuss with you the progress, problems, actions and your next campaigns.
  • All our clients run the same style of LinkedIn/Email sequence (our “secret source”). We have a lot of data and learnings to advise you on corrective actions.

Frequently Asked Questions

We set sales meetings for high-tech B2B companies that want to grow their sales funnel and win more deals in Germany.

Both! Our tactics are ideal to sell high-ticket offers. Characteristics of “high ticket” are:

  • consultative selling
  • multi-touch
  • several decision makers/influencers
  • longer sales cycles, no transactional sales
  • higher customer lifetime value (CLV > €30k)
  • mid size to large enterprises

We always start in DACH, then we can expand our services to other countries in Europe.

A  success-only based model works well for:

  • Low-ticket offers
  • Very short sales cycles
  • Established brands
  • Established markets and market position
  • More transactional sales
  • Less experienced sales staff needed

We tend to work for companies that meet these criteria:

  • High-ticket offers
  • Need new customer acquisition (as they’re in a new market)
  • Longer sales cycles
  • Brands need to be developed
  • Products need to be differentiated and messages need to be developed and market tested
  • Complexity of new market
  • Experienced business developers required

In these contexts, success-only or commission-only is not such a good idea. 😉

We always charge a monthly retainer and a meeting fee.

Ideally, you find a very scalable outbound sales approach with BizXpand for the DACH market or at least you will learn from unbiased market feedback what the barriers to expansion with outbound sales are, such as: no such pain/need in the market; the market is not ready; the total addressable market is too small; one or two dominant competitors; no relevant differentiators in a very crowded market segment, etc.

1. We don’t expect that you have a perfect value proposition ready to go, but ideally you have some good ideas or a proven product-value-fit. Don’t worry, we will develop all this together in the onboarding workshop.

2. You need to have an account executive role to be able to convert the appointments into sales opportunities and customers (discover the account, explore other decision makers and decision influencers and move them down the sales funnel).

Outbound lead generation is all about generating an uninterrupted and repeatable flow of qualified sales leads and meetings, independent of all the other mostly time-limited marketing campaigns and sales experiments.

Outbound lead generation is also used to objectively test new market segments (geographically, industry, size).

Outbound lead generation shall not be used to quickly find just one new customer. Referrals and relationships work faster here.

After the initial 3 months, our service can be cancelled monthly. No strings attached.